PROJECT
Cross-sell Life Insurance Program / Acquisition Insurance Program
DM GENRE
B2C, Variable
Data-driven Print Direct Mail
Email Blast
PRODUCER
Terminal Van Gogh
OBJECTIVE
Develop compelling design for insurance marketing initiatives that retain an existing customer, introduce them to a new product, or reach out to a potential customer.
COMPONENTS
Variable brochure, variable email blast, envelope. Segments shown here: Project 1: Brochure: Female Age 35-49, Letter: single male 35-49. Project 2: Letter and Brochure - Female 60+.
CLIENT |
Manulife