PROJECT

Cross-sell Life Insurance Program / Acquisition Insurance Program

DM GENRE

B2C, Variable

Data-driven Print Direct Mail

Email Blast

PRODUCER

Terminal Van Gogh

OBJECTIVE

Develop compelling design for insurance marketing initiatives that retain an existing customer, introduce them to a new product, or reach out to a potential customer.

COMPONENTS

Variable brochure, variable email blast, envelope. Segments shown here: Project 1: Brochure: Female Age 35-49, Letter: single male 35-49.  Project 2: Letter and  Brochure - Female 60+.

CLIENT  |

Manulife

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