PROJECT
WEB to PDF Acquisition Program
DM GENRE
B2B,
WEB to PDF
PRODUCER
Terminal Van Gogh
OBJECTIVE
Using data provided through an online survey, develop creative that maximizes changing data through variable graphics, copy and images, in a relevant way. In response to an online survey, a bounced back PDF, introducing the area sales rep, fulfills the recipients equipment needs with recommendations based on their survey answers. This is followed by relevant case studies outlining similar objectives and a Thank You/Contact email.
COMPONENTS
PURL(Personalized URL) Microsite containing landing page, registration, contact and subscription page, Variable Brochure, Static Book Summaries, Variable Thank You Email
CLIENT |
FUJI
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I have worked with Linda on many one to one projects and find her enthusiasm and drive to explore new ways of using design in our approach to marketing is a testament to her ability as a graphic designer to take the fundamentals of design to new areas.
We consistently have been impressed with her ability to express client’s needs graphically. She succeeds in understanding their business objectives and converting client’s requirements to design that exceeds their expectations.
J. Northrup, Innovations Specialist, Formerly TVG
