Extended Service Plan Retention Program
B2C, Variable Data-driven Print - Direct Mail
Terminal Van Gogh
Create a variable campaign that will retain existing customers. Create a parallel static campaign for measurability purposes. This variable campaign outperformed the static control version, and helped drive millions of dollars into FORD’s Extended Warranty Business.
Self Mailer. Shown here: Male 35-49 segment. Produced in variable (changing content) and static versions (no changing content).
Unlike many designers, Linda immediately embraced and “got” the multidimensional concept of 1 to 1 seeing creative opportunities that we would have missed without her input. Bringing a fresh outlook and positive energy to every project, Linda is easy to work with and is never daunted by frequently demanding schedules. We know that we can always count on her.
Jean Gatley, Campaign Director/Content Architect, TVG
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