COMPONENTS
Welcome Package, Gift Box, Letter, Loyalty Card
PRODUCER
Cundari Integrated Advertising
DESIGN PROCESS
Develop a Welcome Package for new BMW owners. Overview the brand – its history, full product line, accessories and dealers. By nurturing the relationship between the new car owner and the brand, we create a brand loyalty of future automobile purchases, service and accessories. Through the use of sophisticated printing techniques such as custom bindery, foil stamping and metallic inks, this Welcome Package mirrors this premium brand of automobile. A more conceptual approach was used for the tabs: beautiful images of roads – printed black ink on silver, convey the emotional connection made between driving a BMW and experiencing “The Ultimate Driving Experience”.
BMW
RESULTS
BMW head office very pleased with final product.
CLIENT |
PREVIOUS STUDY | NEXT STUDY
If I were to use one word to describe Linda it would “professional.” Or, “committed.” Or, “detailed.” I could assign any project to Linda regardless of complexity, or time limitation, without the slightest hesitation. I have never met another designer with Linda’s talent for not only developing unique solutions, specific to the project at hand, but for meticulously thinking out and crafting everything, from initial presentation through to final production. Her attention to detail is phenomenal.
D. Forbes, Former Creative Director
