Data Driven Integrated Campaign: Variable Brochures, Book Jackets, Teaser Self-mailers, PillowPak, Envelopes, Eblast, PURL - Personalized URL
Using variable messaging and image content, the audience was targeted through client-provided data, and further segmented by name, gender, job title, industry, etc. Campaign intent was to motivate CEOs and connect with them in a relevant way. To generate curiosity, anecdotes from the motivational book “The BIG MOO” were used in personalized mail-in teasers. The “Remarkable” wordmark reinforces the idea behind the book and grabs attention. “The Big Moo” is delivered in a Pillowpak with a variable, industry-specific brochure. After an Allstream sales visit, a laptop case full of BIG MOO Books was left as a gift.
This successful campaign expanded databases and landed a variety of new clients.
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We have worked with Linda on many Variable Print and Web projects and find her enthusiasm and drive to explore new ways of using design in our approach to marketing is a testament to her ability as a graphic designer to take the fundamentals of design to new areas. We have been consistently impressed with her ability to express client’s needs graphically. She succeeds in understanding their business objectives and converting client’s requirements to design that exceeds their expectations.
J. Northrup, 1 to 1 Innovations Specialist
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