COMPONENTS
Brand audit, product guide, website, corporate video, marketing collateral, product photography. Visit: www.starplexscientific.com
DESIGN PROCESS
Refresh the Starplex brand in multiple mediums. A clean, fresh design was essential to communicate the sterile nature of Starplex products. Introduction of colour coded backgrounds in new product photography and new iconography, created a new order as to how Starplex categorizes and sells its product.
RESULTS
The new corporate video, website and product guide presents Starplex Scientific as an established industry leader of Canadian-made medical supply products. Positive feedback from sales reps and customers. Steady increase in sales.
Starplex Scientific Inc.
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I have the highest regard for Linda. Her high level of professionalism, creativity and eye for detail enabled the project to flow smoothly and deliver precisely on time despite a very aggressive timeline. Starplex was in need of brand consistency and Linda was able to create a very cohesive image. Further, I believe that Linda was instrumental in helping Starplex create a new vision for the future. I cannot endorse her creative skills strongly enough. Linda has high energy, a strong work ethic and a refreshingly logical approach to project management. P. Rock, Associate Director, Marketing & Customer Service
