Advertising Campaign: Print Ads, Radio, large format wild postings in major Canadian cities
Cundari Integrated Advertising
Develop a campaign that best showcases FILA’s spring product line. Connect with the typical consumer of athletic wear through images of sporting activities paired with lifestyle illustrations rendered in a dynamic, monochromatic style. Custom photography focused on ”real athletes” practicing ”real” athletic activities.
Successful campaign launch.
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Linda’s initial concept of an illustrative background encompassing a collage of elements in itself showed a unique understanding of our client’s brand. But beyond that, the pains she took in her art direction to scout the right talent, source the right photographer, the right illustrator, the right colour palette and to marry them together seamlessly in her design, elevated the campaign far beyond what it might have been if handled by a designer with less talent, dedication and passion.
D. Forbes, Former Creative Director
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