PROJECT
Term Investment Acquisition Campaign
DM GENRE
B2B, Variable Data-driven Print
Direct Mail
PRODUCER
Terminal Van Gogh
OBJECTIVE
Design a campaign that will sell a new product to an existing customer in a relevant way. Highlight the importance of Securing your Future through effective design and communication.
COMPONENTS
Variable personalized letter, variable brochure, Envelope, French and English. Segments shown here: Brochure for Female 25-39, Male 25-39 and Static Control Letter for measurability.
BMO
CLIENT |
PREVIOUS PROJECT | NEXT PROJECT
Linda’s creative concepts and design helped drive exceptional results for BMO. Every graphical element spoke to each individual, thereby increasing relevancy, open rates and responses. Linda conveyed the emotional bond the client wanted to create through her overall design, as well as the images she selected. As always, her design integrated with the business objectives, copy writing and data requirements to create a unique, successful 1 to 1 campaign.
J. Northrup, Innovations Specialist,Formerly TVG
