PROJECT

“SIMPLIFY” Acquisition Program

DM GENRE

B2B, Variable

Data-driven Print

Web PURL

PRODUCER

Pente Corporation

OBJECTIVE

Develop an innovative campaign to approach new customers with a gift offer of Book Summaries in a storage case, direct them into personal web space via variable brochure delivered in advance. Expand database via PURL website, Mindshift Conference invitation and link to Allstream’s main webpage.

COMPONENTS

PURL(Personalized URL) Microsite containing landing page, registration, contact and subscription page, Variable Brochure, Static Book Summaries, Variable Thank You Email

CLIENT  |

Allstream

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