PROJECT
“SIMPLIFY” Acquisition Program
DM GENRE
B2B, Variable
Data-driven Print
Web PURL
PRODUCER
Pente Corporation
OBJECTIVE
Develop an innovative campaign to approach new customers with a gift offer of Book Summaries in a storage case, direct them into personal web space via variable brochure delivered in advance. Expand database via PURL website, Mindshift Conference invitation and link to Allstream’s main webpage.
COMPONENTS
PURL(Personalized URL) Microsite containing landing page, registration, contact and subscription page, Variable Brochure, Static Book Summaries, Variable Thank You Email
CLIENT |
Allstream