Design Disciplines

Branding and Communication Design


Corporate identity design, brand strategy,

visual standards guidelines, collateral

for all digital and print mediums

Packaging/POP Design


All retail environment design -

packaging, merchandising display,

signage, POP/POS

Direct Marketing Design


Data-driven variable and static direct

mail, Web to PDF, PURLs/CURLs, design

for digital, print and programmatic

Based in Toronto, Gumbo Design focuses mainly on branding, communication design, packaging/POP and direct marketing.


Linda (aka gumbo!) has a Bachelor of Design from Nova Scotia College of Art & Design and is a member of Registered Graphic Designers of Ontario.


Gumbo Design thrives on the creative interaction and motivation of a  teamwork environment, employing strategic thinking paired with marketing know-how and sound knowledge of branding gained thru leading brand experience such as BMW, FILA, BMO, LOWES and SIEMENS.


Clients benefit from long-term associations with reliable trade printers and key service providers of CMS/web development, analytics, SEO, social media strategy, video, copywriting, illustration, photography, production art, translation and PR/media buying.




A consummate freelancer – Linda’s contract experience in Toronto-based advertising agencies and design studios is extensive. As a senior designer, Linda is capable of developing compelling design solutions that meet client’s needs and exceed their expectations. Her skill level enables her to take the ball and run with it, from briefing onward. Beyond design, she is also capable of project management and print production through to press.


Concept is Everything.

I approach each project with the

same intent: providing viable,

innovative creative solutions to

your communication and design

needs – leveraged in multiple

mediums and effectively executed.


Linda Pelley

RGD, BD Comm.

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